The increasing number of online stores selling prescription glasses has revealed a strange price difference which does not make sense to many buyers in the first instance. The price charged at the retail stores for a pair of prescription glasses is almost thrice of that charged at an ordinary online store. This difference in price looks incredibly unbelievable, but once we become acquainted with the operating economies of both retail and online stores, this difference will make share.
Let us look at the way the retail stores work. They purchase the prescription glasses from the wholesalers and thus have to incur the cost of the middlemen. The cost increases when they have to purchase designer glasses. Then to maintain the physical retail store, lots of other overheads like rent for floor space, payment for electricity and other expenses have to be incurred. Now, in any business, the common practice is to cover up the expenses by the price of the products. As a single retail store, at the maximum can keep a couple of hundred prescription glasses, the price per pair increases.
Now, let us compare this with the business model of the online store. These online stores generally gather their glasses directly from the manufacturers. This helps them to completely do away with the middle men’s commission, both for prescription glasses and designer glasses. As these online stores have no physical presence, they don’t have to incur the administrative expenses unlike the retail stores. Plus the number of employees working to maintain that online store is far less than the number required for the retail store. Thus they save on the salary front as well. As the glasses online stores have no limitations on the web space, they can display almost few hundreds of prescription glasses. So when these online stores have to divide the little expenses among the countless number of prescription glasses, obviously it comes to an almost minimal price. And this is the reason why the prices of the prescription glasses at the online stores are way lower than the retail stores. On top of that, these online stores also give away offers and sales which reduce the prices of the prescription glasses even more.
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